Technical SEO and crawlability
How search engines and AI crawlers access your site: crawl errors, site speed, indexation, robots.txt rules and whether AI systems like GPTBot are allowed in at all.
AI Services · Audit
Search is splitting in two. Your customers still use Google, but they also ask ChatGPT, Perplexity and Gemini for recommendations. An AI SEO audit shows you exactly where your website stands in both worlds, and what to fix first.
I audit your site personally. No automated seo audit tool spitting out a hundred generic warnings, just an experienced SEO telling you what matters, what does not, and why.
The what
An AI SEO audit is a full website audit that measures your readiness for both Google and AI search. It covers the classic ground of a technical seo audit, then asks the newer questions: can AI crawlers reach your content, can AI systems parse and understand it, and do you actually appear when someone asks an AI platform about the products or services you offer?
The distinction matters because traditional seo audits stop at rankings. AI search does not work on rankings alone. It works on citations, entities and structured data, and websites that ignore this are quietly disappearing from a growing share of search.
You receive a detailed report with an seo score for each area, plus a prioritised plan. No jargon, no padding, everything actionable.
The checks
How search engines and AI crawlers access your site: crawl errors, site speed, indexation, robots.txt rules and whether AI systems like GPTBot are allowed in at all.
Whether your markup gives Google and AI platforms the entity relationships and context they need to understand who you are and what you sell. Structured data is one of the most common gaps I find.
How well each page answers the questions your customers ask, from keyword targeting and on-page SEO basics to whether your copy is written in a way AI search engines can quote and cite.
Where you currently appear in AI Overviews and in answers from platforms like ChatGPT and Perplexity, and which competitors are being cited instead of you.
The strength of your backlink profile, because authority still decides who gets recommended, in classic Google Search results and AI answers alike.
Your current rankings, traffic and search visibility from Google Search Console data, so every recommendation is grounded in what is actually happening.
Tools vs judgement
You can run a website audit through any number of automated seo tools, and plenty promise to "optimize" everything for you with automated AI. They are useful, and I use the best of them in my own seo analysis. But an seo checker cannot tell you which findings matter for your business, which are harmless, and which hidden seo issues are quietly draining your traffic.
That judgement takes experience. I have spent over 15 years doing SEO for UK businesses, and every audit is reviewed by hand against your market, your competitors and your goals. The result is a short list of fixes that move revenue, not a 200-line export that never gets read.
Talk to me about your siteProcess
I run a full website audit: site audit crawls, Google Search Console data, rankings and your backlink profile, plus checks of how AI platforms currently see and cite your site.
Then the part no seo analyzer can do. I review the findings by hand, discard the noise, and work out which seo issues are actually costing you visibility and revenue.
You get a clear, prioritised seo audit report in plain English: what to fix, why it matters and in what order, so your team can improve your seo straight away.
Questions
Anything else you want to know, ask me directly. Straight answers, no hard sell.
An AI SEO audit covers everything a traditional seo audit does, then goes further. Traditional seo audits check rankings, technical seo issues and content for Google. An AI SEO audit also checks how visible and citable your website is in AI search: whether AI crawlers can access your content, whether your structured data gives it meaning, and whether platforms like ChatGPT actually mention you.
Crawlability, indexation, site speed, structured data, on-page seo, content quality, backlinks, current rankings and your visibility in AI answers. Everything from critical seo issues down to quick wins, with each finding explained and prioritised.
Yes, that is a core part of it. The audit shows where you stand in AI answers today and what is blocking you, then the recommendations are designed to earn citations, not just rankings.
A free seo audit from an automated tool is a decent starting point, and I use several seo tools myself as part of the analysis. But a free tool cannot tell you which of its two hundred warnings actually matter for your business. That judgement is what you are paying an experienced consultant for.
A comprehensive audit once or twice a year is sensible for most businesses, with lighter check-ins after big changes such as a migration, a redesign or a sudden traffic drop. Modern seo moves quickly, and AI search is changing faster still.
Work through the plan. Every seo audit report I deliver is actionable: fixes are ordered by impact and effort, so you or your developers can start the same day. If you want help implementing it, I can do that too, but there is no obligation.
Get started
Tell me a little about your website and I will come back with what the audit would cover, what it costs and how long it takes. Usually the same day.