Industry SEO · Property
Prospective tenants and buyers research online long before they call an agent. I work as a freelance search engine optimisation consultant with commercial property and commercial real estate businesses across the UK, landlords, developers and space providers, on the local search, technical work and content that turns that research into direct enquiries.
This is commercial property SEO specifically, not residential estate agency marketing. My published proof point, Adelphi Mill Properties, provides office premises in Macclesfield, and that's the audience this work is built for.
Why it matters
Commercial property is a considered, high-value decision. Tenants and buyers research locations, availability and reputation online well before they pick up the phone, whether that's a sole trader after their first office or a PLC scoping a regional move.
Listing portals cover the broad search, but they put you next to every competing property in the same list. A well-optimised real estate website of your own wins the search engine results specific to your location, your building and your sector, and captures the enquiries that go direct rather than through a portal or broker.
It's also a local search problem as much as a national one. Someone searching for premises to let in a particular town behaves like a local searcher, which means Google Business Profile and location-specific pages carry real weight alongside the technical and content fundamentals search engine optimisation depends on.
Coverage
For a business searching for commercial premises, local search results and a well-run Google Business Profile carry real weight. I make sure you show up when someone searches for space in the areas you cover.
A fast, clean, mobile-friendly site with clear property and location pages, so search engines can actually crawl and understand what units you have available.
Dedicated pages for each of your commercial properties, unit type or location, written to answer what a prospective tenant or buyer is actually searching for, not one generic 'available space' page.
Finding the terms tenants, buyers and investors actually search, from broad location terms down to specific unit types and sectors, and mapping each one to the right page.
News, case studies and area guides that build genuine authority for your site, the kind that earns links and keeps prospective tenants on site longer once they land.
Rankings, organic traffic and enquiries tracked in Google Search Console and Analytics, reported in plain English every month.
Who it's for
This covers commercial real estate (CRE) broadly: office landlords, developers, investors and the agents who represent them, whether you own a single building or manage a portfolio across several towns. Your target audience is rarely a browsing consumer; it's a tenant, a buyer or an investor doing genuine due diligence before a lease or a purchase, which changes what your content needs to do and how your digital marketing budget should be spent.
That means the site has to work harder than a typical real estate marketing brochure. Clear availability, honest specifications and straightforward contact routes matter more than polish, because the people reading it are comparing you against two or three alternatives, not browsing for inspiration.
Process
A proper conversation about your property portfolio: the type of space, the areas you cover and what a good enquiry looks like for you.
A full audit of your technical health, on-page content and backlink profile, checked against what is actually ranking above you for your property and location terms.
I build a plan around your portfolio and budget, then get on with the work. You get plain-English reporting on rankings, traffic and enquiries, not vanity metrics.
Cost & time
Ongoing SEO for a commercial property business typically runs from £300 to £1,500 a month, depending on your portfolio size and how competitive your area is. A one-off SEO audit is scoped and quoted individually once I know the size of your site.
Technical fixes and a properly optimised Google Business Profile can move quickly. Meaningful ranking movement for competitive location and property terms usually takes three to six months, and I'll always tell you honestly which timeframe applies to which part of the work.
Proof
Adelphi Mill Properties provides commercial office space to let in Macclesfield to companies ranging from sole traders to PLCs. The brief was to increase visibility for commercial office-based searches and reduce reliance on office brokers.
"Adam has been an absolute joy to deal with over the many years we have been working together. We rarely rely on office space brokers for our source of leads anymore and we see an ever-increasing amount of enquiries coming from search engines. I would thoroughly recommend Adam to anybody."
Questions
Anything else, just ask. I also work with retail & ecommerce businesses, construction & trade companies and print & signage businesses, and my SEO audits and full SEO services pages cover the wider offer.
It's the work of getting your property, land or portfolio found in Google by the people searching for it: prospective tenants, buyers, investors and their agents. That covers local SEO and Google Business Profile as much as it covers classic on-page and technical optimisation, since a lot of property search starts as a local search for space in a particular area.
It's built around commercial property and commercial real estate specifically: business premises, developers and landlords, not residential sales or lettings. My published proof point, Adelphi Mill Properties, is a commercial office provider in Macclesfield, and that's the audience this page is written for. If you run a residential estate agency, the strategy overlaps but the search behaviour and content are different, so get in touch and I'll tell you honestly whether it's a good fit.
Not for the property portal's own branded searches, and I won't pretend otherwise. What SEO can do is win the searches for your specific location, building and sector, and capture the direct, higher-intent enquiries that never touch a portal at all. The two work alongside each other rather than one replacing the other.
Because a lot of that search happens before anyone calls an agent or broker. Tenants and buyers research locations, availability and a landlord's reputation online first. If your site does not answer that search, the enquiry goes to whoever's does, agent or not.
Technical fixes and a properly optimised Google Business Profile can show within weeks. Meaningful ranking movement for competitive location and property terms usually takes three to six months, and I will always be honest about which timeframe applies to which part of the work.
Ongoing SEO for a commercial property business typically runs from £300 to £1,500 a month, depending on your portfolio size and how competitive your area is. A one-off audit is quoted individually once I know the size of your site.
Usually a mix of location-plus-property-type terms (office space to let in your town, industrial units for sale nearby) alongside broader sector terms. I do the keyword research as part of the audit, mapped to the actual space you have rather than a generic list.
Paid and organic do different jobs here too. Google Ads gets a listing in front of people searching right now, at a cost per click that rises with every competing agent bidding the same terms. SEO builds a real estate website that keeps earning enquiries without paying for each one, so most portfolios do best running both rather than choosing.
No. I'm based in Marple, Stockport, and Adelphi Mill is a Macclesfield business, but this is a UK-wide service. The principles work the same wherever your properties are, and most of the work is done remotely.
No, and nobody honestly can. What I can promise is an audit-led strategy for your specific portfolio and location, and straight reporting on what it's achieving.
Get started
Tell me about your portfolio and where you're seeing gaps, and I'll be straight with you about what SEO can do. More on how I work on my about page.
